ION Advertising | Mutzig Lite
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January 2017

Our challenge for this project was to present Mützig Lite, a new beer on the market, as the healthy beer for young people who want to unwind and take a well-deserved break after work, or during the weekend. Through the pictures, we were able to capture the essence of youth, positivity and glamour, and associate it with the new product.

The make-up, the lighting and the location (a new premium hotel overlooking the downtown part of Kigali), helped us to convey that sense of effortless sophistication that comes with enjoying Mützig Lite together.