ION Advertising | Stromae concert
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October 2015

For the first ever homecoming concert for Stromae (a Belgian singer whose father was Rwandan), we had to invite people to celebrate ‘the best singer’ with Mützig, ‘the best beer’.

We were not allowed to use the artist’s image and likeness, and we creatively used cues and coded messages instead, like his songs and his trademark bowtie.