ION Advertising | The people’s bank
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2014 – 2015

BPR was the first bank to educate the Rwandan community on the basics of money management. During our partnership we revamped a series of unique products and services and encouraged their clients to bank differently, introducing them to modern banking technologies such as e-banking, phone use and ATM. We also designed a series POS materials and successfully launched BPR Smart Cash in partnership with RSwitch.